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Conditions Explained:
It is important to remember that you are buying an original vintage fine art poster an not a reproduction of any kind. We do not use terms like “mint” or “near mint” condition, as they are highly subjective. Each of our pieces is photographed in high quality so you can zoom in and view the poster in greater detail. In addition we use the following IVPDA (International Vintage Poster Dealers Association) approved condition rating system:
"A" Condition: the poster is in fine condition. The colours are fresh and there is no paper loss. If there is a slight tear, or folds, it is very unobtrusive.
"B" Condition: the poster is in good condition. The colours are acceptable. While slight paper loss maybe evident, it does not distract from the image. Restoration, if any, is not immediately apparent.
"C" Condition: the poster is in fair condition. Colours are faded, and there are signs of more extensive restoration. Existing folds are more visible, and possibly minor paper loss.
We further use '+' or '-' to more precisely describe the condition of a particular item (e.g.: B+). On top of this, we describe any “condition particularities” for individual pieces on its product page.
We apply the above condition rating system to all our posters and prints. If you have additional questions regarding our piece’s condition, we invite you to submit any inquiries.
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Robert Falcucci (1900–1989) was born in France. An illustrator, painter and decorator, he specialized in destination travel and automobiles, with Renault and the Grand Prix in Monaco being some of his finest work. This print is part of an advertising campaign for Byrhh Vin Aperitif Au Quinquina, a wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. It was even exported, despite the similarity of its name to "beer", complicating sales in English- and German-language speaking regions. Byrrh was sold in the United States until Prohibition. As of 2012, Byrrh has been reintroduced to the United States.
Advertisements for Byrrh are often visible in older French films or in films set in the France of the past.
Mad Men Season 4, episode 6 ("Waldorf Stories") featured a Byrhh advertisement that won a CLIO Award in April 1965.
Particulars: This print is from an original vintage magazine
It has been professionally conserved and backed in acid-free linen paper. Find out more about what this means and why it's important: poster and print conservation and restoration.
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