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Conditions Explained:
It is important to remember that you are buying an original vintage fine art poster an not a reproduction of any kind. We do not use terms like “mint” or “near mint” condition, as they are highly subjective. Each of our pieces is photographed in high quality so you can zoom in and view the poster in greater detail. In addition we use the following IVPDA (International Vintage Poster Dealers Association) approved condition rating system:
"A" Condition: the poster is in fine condition. The colours are fresh and there is no paper loss. If there is a slight tear, or folds, it is very unobtrusive.
"B" Condition: the poster is in good condition. The colours are acceptable. While slight paper loss maybe evident, it does not distract from the image. Restoration, if any, is not immediately apparent.
"C" Condition: the poster is in fair condition. Colours are faded, and there are signs of more extensive restoration. Existing folds are more visible, and possibly minor paper loss.
We further use '+' or '-' to more precisely describe the condition of a particular item (e.g.: B+). On top of this, we describe any “condition particularities” for individual pieces on its product page.
We apply the above condition rating system to all our posters and prints. If you have additional questions regarding our piece’s condition, we invite you to submit any inquiries.
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Les Maitres de L'Affiche - 1898 Planche # 109 - Quinquina Dubonnet - Apéritif dans toutes les cafés
About the poster:
This poster by Chéret is indicative of the style for which he was known. He often portrayed spirited, flirtatious, yet elegant women, who became known as ‘Cherettes.’ These women were neither the prostitutes nor the puritans seen in many works of the time. Chéret’s modern depiction of women was seen as liberating to contemporary Parisian women. “Quinquina Dubonnet” is no exception. Here we see a young socialite sitting with her legs crossed, revealing her ankles, with her arms extended to the sides and her head thrown back in joyous laughter. In one hand she holds a bottle of Dubonnet and in the other, a glass full of the drink. The advertisement reads “Quinquina Dubonnet / Apéritif available in all cafés.” Chéret understood how to get the public’s attention and engage them in advertisements.
About Les Maitres de L'Affiche:
Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art. The varied selection of prints were sold in packages of four and delivered monthly to subscribers. On sixteen occasions during the selling period between December 1895 through November 1900, the monthly package included a bonus of a specially created lithograph.
About the artist:
Jules Chéret (1836 – 1932) was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster. He was awarded the Légion d'honneur by the French Government in 1890 for his outstanding contributions to the graphic arts. Although his paintings earned him a certain respect, it was his work creating advertising posters, taken on just to pay his bills but eventually his dedication, for which he is remembered today.
Particulars: Each original Maîtres de l'Affiche lithograph has an embossed stamp in the bottom right corner and was printed on thick paper
It has been professionally conserved by going through a de-acidification and cleaning bath (see poster and print conservation and restoration)
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